Wild thoughts
Natural History Museum
Background
Now in its forty-second year, the Shell Wildlife Photographer of the Year competition showcases the most striking and original nature photography in the year. The brief was to create a design system for the competition that embraced the theme for the year, whilst achieving standout as part of the larger site.
Solution
Hildebrand created a design system with longevity built-in, referenced colours plus imagery could be changed to provide a new look and feel without rebuilding the site. The back office system allows management of user generated content including a visitors vote and comments sections.
Result
In conjunction with the BBC Wildlife magazine, the site stands apart from the rest of the parent site allowing the user to focus on the photography and review the images without attending the gallery itself.
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