Getting closer to the legends
Provocative sports programming
Background
Nobok provides unique content for football, cricket, rugby and Formula One. In a fiercely competitive market, they wanted to increase brand awareness by providing the best content.
Solution
Hildebrand designed and developed a media player for existing site users to download. When minimised the application highlights breaking news fed from a realtime delivery system.
Result
A special branded World Cup version of the media player provided breaking news, video and match scores from content feeds direct to the desktop. Registration is mandatory as part of the process to provide profiled data to Nobok.
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